Marketing

Modern Growth Marketing: Build, Test, and Scale High-Impact Growth Systems

About this course

Growth today is not about running random campaigns; it’s about building systems that consistently acquire, activate, and retain users. In this course, you’ll learn how modern growth teams operate across product, marketing, and data. We start with the foundations, such as understanding users, mapping journeys, and defining the right metrics, then move into execution: acquisition channels, conversion optimization, experimentation, and retention. You’ll learn how to think in terms of growth loops, not just funnels. More importantly, you’ll learn how to test ideas quickly, measure what matters, and make decisions based on data. This course is built around real-world practices used by high-performing teams at companies like Google, Microsoft, and Netflix, where growth is driven by experimentation, product experience, and long-term systems.

Course curriculum

25 lessons

2.1 hrs estimated

1Growth Is a System, Not a Scramble

2Understanding Users & Segments

3Mapping the Path Your Users Actually Take

4The Three Numbers That Tell You If Growth Is Real

5Where Your Users Actually Come From

6Content That Gets Found and Felt

7Social Media Growth: Earning Attention, Not Buying It

8The Email Drip That Actually Nurtures

9Conversion Optimization: Where Signups Actually Happen

10A/B Testing: Let the Data Settle the Debate

11Product-Led Growth: Let the First Five Minutes Do the Work

12The First Value Moment

13Retention: The Growth Nobody Sees

14Referral Systems: Growth That Compounds

15Two Tools, One Question: What Are Users Actually Doing?

16Where People Fall Through the Cracks

17Paid Ads Deep Dive: Google and Meta Without the Guesswork

18SEO Advanced: Keywords and Backlinks That Move the Needle

19Growth Experiments: Ship, Learn, Repeat

20Growth Doesn't Happen in a Silo

21Growth Strategy: Thinking in Roadmaps, Not Sprints

22Scaling Growth: When to Let the System Do the Work

23What Netflix Can Teach You About Growth

24Your First End-to-End Growth Campaign

25Your Growth Playbook: Where It All Comes Together

How you'll learn on WhatsApp

Lessons arrive in your WhatsApp chat. Tap through an example of each part below.

Walk away with something real

Platinum

90%+

Gold

80%+

Silver

65%+

Bronze

Any

ACTD Accredited

This course and its certificate are accredited by the American Council of Training and Development — recognised globally for professional development and employability.

Enrolment

One-time payment (incl. VAT where applicable)

Daily lessons on WhatsApp
Ask your instructor — up to 2 questions/month
Certificate on completion
2 free preview lessons

Course and certificate accredited by the American Council of Training and Development

Try on WhatsApp — free